Finding Betty Crocker: The Secret Life of Americas First Lady of Food


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Finding Betty Crocker eBook by Susan Marks | Official Publisher Page | Simon & Schuster UK

Currently, she writes and produces videos for corporations as well as for nonprofits and the arts. Not bad for a gal who never actually existed. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation.

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Finding Betty Crocker: The Secret Life of America's First Lady of Food (Fesler- Lampert Minnesota Heritage) [Susan Marks] on linawycatuzy.gq *FREE* shipping on. Editorial Reviews. From Publishers Weekly. "Your talks have given me hope," wrote one Finding Betty Crocker: The Secret Life of America's First Lady of Food - Kindle edition by Susan Marks. Download it once and read it on your Kindle.

The Washburn Crosby Company one of the forerunners to General Mills chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope.

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Over , women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the s, she received as many as four to five thousand letters daily, care of General Mills. Standing in my parents' kitchen, my grandmother handed me something she had cherished since It was that letter from Betty Crocker.

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For the first time in my life, I was speechless. I never imagined that this little piece of history would survive all these years. So much of culinary history is steeped in an oral tradition -- mothers teaching daughters, who in turn share their stories of kitchen wisdom with daughters of their own.

The Secret Life of America’s First Lady of Food

Nevertheless, I was a bit confused early on because I really didn't know who the players were and how they all related to the overarching corporate actor of General Mills itself. May 08, Sue Wargo rated it really liked it. I also like that each chapter opened with a recipe. A step ahead for women and, really, for men too. Sponsored products related to this item What's this? But Betty Crocker had a hand in changing all that. The sordid underworld of sex trafficking in the heart of Seattle.

But Betty Crocker had a hand in changing all that. Before cookbooks and recipe files were commonplace, Betty encouraged my grandma, and millions of Americans like her, to write in search of answers, guidance, or friendly advice.

The Secret Life of America's First Lady of Food

Into this great divide stepped Betty Crocker with her kitchen inspirational, "You can do it, and I can help you. But who was she, really?

Baking Hello Kitty Strawberry Surprise Sugar Cookies with MLP Pinkie & Barbie

Finding Betty Crocker chronicles an American search for her identity that stretches over fifty states and across the turn of a century. And in , an Adweek poll revealed that a majority "voted" for Betty Crocker in a mock presidential contest, beating out a ballot of five other Mr. What is it about Betty that has motivated so many Americans to award her a place in their hearts and minds?

The sheer magnitude -- and longevity -- of her popularity speaks volumes of the need she has fulfilled in countless lives.

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Millions have traveled to Minneapolis to tour the Betty Crocker Kitchens, hoping to catch a glimpse of this beloved national icon. And more than a few devoted fans left in tears when they discovered it was impossible to meet her. But to all the people she's helped, instructed, and even inspired, Betty Crocker has heart.

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And so she lives on. As for her enduring appeal, perhaps this Depression-era radio listener expressed it best, "Your talks, Betty Crocker, have given me hope.

Not bad for a gal who never actually existed. Now, at long last, she has her own biography.

Finding Betty Crocker: The Secret Life of America's First Lady of Food

Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company one of the forerunners to General Mills chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives.

Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope.

Finding Betty Crocker

Over , women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in , first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column.

What is it about Betty?

In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch. Join our mailing list. Get our latest book recommendations , author news and sweepstakes right to your inbox. Resources To download a file to your computer right-click on the link and choose 'save file as' High Resolution Images Book Cover Image jpg: Finding Betty Crocker eBook The Destroyers By Christopher Bollen.