Once you have identified your audience, study them like an Ethologist. You need this information to 1 Write a great book and 2 To sell that great book. By occupying all the spaces that your customer would access in order to make their decision, you will be able to reach them. An important step these days in marketing is Social Media. Here there are two kinds of strategies for Fiction and Non-Fiction. Non-fiction books are mostly need based.
Usually people look for books in the Non-Fiction genre that they need at that moment in their life. Otherwise why would one go looking for them? So in such a case Google becomes the all powerful source for information for anyone looking for that specific keyword. If you have a clearly defined niche then you can optimise your website and content to cater to that keyword. In essence, you can try and capture that keyword, so all searches for that keyword come to you and your website. For fiction one must have different strategy.
What will work for fiction is 1 knowing your audience and 2 building a sense of mystery. Videos and pictures, right? How can you leverage both of them? Creating a short video for your book, even if it is non-fiction, is an excellent idea. The Fiction video can be a short scene that depicts something that happens in the book, without giving too much away of course. For Non-Fiction it can just be a simple video talking about what problem the book is tackling.
But it has to be what the consumer wants, if only to let them become aware about you and your book. And now we come to the action plan, the things that you can do to start your marketing campaign.
There is a huge difference. I need to keep this close as a reference. Never miss a story from Dextra , when you sign up for Medium. Robert Kiyosaki pointed to the cover of his own book and asked her to read it out loud. My favorite free option is FreeConferenceCalling. If you have a smaller following, we suggest you aim for a launch team of
Before you start, have a plan for what people will know you for. For fiction , are you a sci-fi author? Or a romance writer? For Non-fiction , your niche will already define you. You will be known as an expert in that field, so you need to start early in order to be known for exactly that.
Which leads me to my next point…. The earlier the better in fact. You have the seed of an idea for a book? Then start going to forums that talk about books. There are many tiny communities that discuss books quite passionately. Follow authors you admire. Are there any authors you admire? Do they have a social media presence? If yes then start to follow them, review their books, on any and all platforms. Give a public shout-out to them. This is definitely something any author would appreciate, as getting the word out for a book is always tough.
You might have social media presence everywhere but you need to link it all back to your blog. For your followers, your blog will become a link to your thoughts and ideas.
Also, by the time your book will actually launch which will take anywhere between 6 months—infinity , you will have built a strong presence online with consistent blog writing. Oh and be consistent. Post every other day if not every day. This might seem like simple advice, but you need to talk about your book. But you need to start talking about your book. What you talk about starts to shape who you become, so talk about it. And then talk some more. By getting the word out and by getting in conversations with people about this, you are opening up to the world of advice about getting published.
So talk about it. What you talk about will feed what you become.
Also, having an author media kit will be beneficial in the long run. The next thing to talk about is your book. At this stage you need to be ready with a few things:. The pitch needs to be a vital part of your repertoire. For fiction , the pitch needs to capture the listeners attention and make them curious. For non-fiction , the pitch needs to appeal to the listener and make them wish to learn more about it. Then practice delivering it in the best possible way in front of a mirror. Or with a friend. Samples of your writing need to be either early chapters of your writing or the most intriguing bits.
The idea is to again generate curiosity. Feel free to distribute samples. Many successful authors have actually given out a large amount of samples for free. The human mind is always wanting to find out more.
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Think of the writing sample as an extended pitch. One of the most important factors in how successful your book launch is will be how you price it. To find out how to price your book for success, we recommend reading Book Launch. All marketing—no matter which market or industry—is fundamentally about people and making connections. Part of pitching your book will be figuring out how your book relates to your readers and how they will benefit from it. Now that your book is out in the wild, you want to get as many people to it as possible.
Here are the eight best strategies for doing just that. Can you imagine if you came home one day and your house was…missing? There is a huge difference. Having an author website is the difference between renting or buying a piece of property. Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate.
You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published.
And you can also set up a Google Alert so you can be notified about where your name and your book show up online. There is a saying going around that says: A list of followers who are in love with your writing will be the first to line up when you have a new product to sell. Your email list is yours. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.
Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market. These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.
But that is just the beginning. You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.
When it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer? Influencers can be podcasters, bloggers, or authors with strong email lists. An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example.
Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book. You can also offer to support their future endeavors as a way of giving back.
Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience. For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.
Social media is a powerful way to promote your book to potential readers. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. After a few months, you could build up a library of content that will bring in the right audience, engage with new subscribers, and even create a course out of your videos.
She created a Youtube channel to engage fellow writers, who are also readers: You could also post popular quotes or snippets of material from your upcoming book. With Twitter, you can post multiple times a day with brief quotes or messages under characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book. And if your book is more business-focused, you may find that LinkedIn works best for you, since it allows you to connect with new readers on a more professional platform.
We recommend choosing two social media platforms and focusing on consistent engagement. In the writing community, there are a number of very popular hashtags authors and writers use to connect with each other. Why make connections with other authors? Bookbub is the cream of the crop when it comes to promoting and marketing your book.
In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch. Bookbub has a massive following and can get your book delivered to thousands of readers. For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2, copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list. From there you can upsell readers on your other books or even a course if you have one.
A local radio or podcast interview can introduce you to new readers. While this may sound intimidating, you can pull this off like a pro with a little preparation. Look to local colleges, podcast hosts, or local radio stations for interview opportunities Pro Tip: Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out.
If you have a press release describing what your book is about, feel free to include that as well to give them more context. Then be sure that when you go on, you present a great story about your book and get their listeners excited to read it!