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Most helpful customer reviews on Amazon. While the pictures are very vibrant and clear, there was nothing new in this edition than past editions of their books. Was hoping for more updated, inclusive pictures and information. It was "same-old, same-old", just better pictures.
In fact I have older editions which are much more thorough than this book. I love the look of the old Coca-Cola ads.
This book is full of pictures of all that old stuff. I can't afford to purchase them myself so a picture of them will have to do. I can't speak to the accuracy of the prices but the pictures are great.
Also, there is a section in front about the history of Coca-Cola, some tips for collectors and how to tell authentic items from reproductions. But again, I just enjoy the pictures and once I start flipping pages, I spend at least an hour enjoying the many photos of so many various Coca-Cola collectibles This is a welcome edition to the tangled field of Coca-Cola collectibles with so many reproductions of this brand out there confusing the novice.
I found the introduction and following text by Petretti valuable, especially the page on the evolution of the script logo. The color photos help to accurately identify specific items.
The big criticism of his larger compendium of Coke are the black and white pictures, which don't show details well enough. Last of all, there is a sensible bibliography at the back to guide collectors and dealers around to more information about this voluminous subject. With so many Coke reproductions out there, this book is very valuable. I would prefer this website not dictate to me, the purchaser, how many words I must use in a review that being said, again, the book is very helpful.
In less than a week by using this book, I've saved hundreds of dollars by studying first before I purchase and I take the book with me. The Guide will even assist with "suggestive prices" that you could pay for certain items very valuable.
I just wish that more of my Preferences were there. I love the look of the old Coca-Cola ads. Identification and Price Guide" features countless chapters of Coca-Cola[registered]'s broad range of collectible items, and offers readers: While the pictures are very vibrant and clear, there was nothing new in this edition than past editions of their books. If you are a seller for this product, would you like to suggest updates through seller support?
Wish that I had gotten sooner, it could have saved me thousands!! Beautiful pictures and an interesting read for anyone interested in the life history of Coca Cola. Beaucoup de photographies en noir et blanc.
The new "Petretti numbering system" gives buyers and sellers a standard way to identify the exact collectible they want to buy or sell. The detailed index helps to quickly locate any item by type.
In the image identification system index, simply look up the Petretti number and get the exact page where the item is located. Gundry Hardcover, The Hidden Dangers in Healthy Foods..
Illicit Scheme to Clear Hillary Clinton.. General Price Guides on Collecting Books.