Fast, Dirt-Cheap Publishing: How to Slam Dunk Your Book to Readers

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Read the graphic sidebar. Here's another good explanation: What Is the Agency Model for Ebooks? Your Burning Questions Answered S. Boyle, Publishing Trendsetter, The differences between the wholesale model and the agency model--see the chart. But that turned around. So, in the recent negotiations, the big publishers had no choice about sticking with agency. Amazon insisted that they stick with agency As it was put to me by one observer, agency in was a strategy; by it was a surrender. What he didn't know "is that most of the publishers have already figured that out but are helpless against a customer so powerful that it dictates the terms.

When Open Road Media launched in , the idea of an all-digital publisher was still fairly new. This is the lesson an author notices: Video is Open Road's "special sauce" -- not book trailers, but video of the author. The title is not the brand. The new distribution and marketing service of The Perseus Books Group will allow authors to self-publish their own e-books.

Traditional publishers normally provide authors a royalty of about 25 percent for e-books. Some fear this would downgrade the value of the book business. Apple reveals new service for authors to sell their books directly in the iBookstore David W. You no longer have to use a service like Smashwords to put your book in Apple's iBookstore.

Librarians feel gobsmacked by HarperCollins' loans restriction on e-book use in libraries.

E-books "are typically available to one user at a time, often for a seven- or day period. From an e-book sale, an author makes a little more than half what he or she makes from a hardcover sale Thus far, publishers are resisting. Rowling refused for years to release her books in electronic format, retaining the digital rights for herself.

All seven Harry Potter novels will be available as e-books in multiple languages and will be device agnostic. Blio software can work on "any device with an operating system. Survival in the future will require focusing on the market. Fiction writer Kristine Kathryn Rusch on inaccurate e-book royalty statements issued by the Big Six traditional publishers, and a follow-up column a week later: Royalty Statements Update Cader's analysis of the e-book price wars: Moreover, they're not giving credit to the publishers who are making backlist titles of bestselling authors available free as e-books, in hopes of bringing new readership to those authors.

The book business has always been one with very low financial barriers to entry. Ebook publishing makes getting into the game even cheaper. It is also going to bring increased competition to book publishers from content-creators outside publishing. None of this is appealing if your power as a publisher is the ability to control shelf space and get fast reprints.

Another analysis of "the see-saw relationship between ebook growth and bookstore survival. When one goes up, the other goes down. The two are connected. See Dan Lubart's post on eBook Market: Fascinating analyses of price effects in a fast-changing market. It would be foolish to follow Amazon's bargain-basement pricing model for premium books as opposed to the type you buy o impulse in the supermarket checkout line, to borrow Mike Shatzkin's father's explanation.

The iPad, the Kindle, and the future of the book business. Can the iPad topple the Kindle, and save the book business? In a follow-up story, also on ebook pricing , Shatzkin writes, about the race for market domination: With all other device manufacturers able to coalesce around a non-Amazon standard, we have a situation analogous to the VHS-Beta conflict of the s and the Mac-Windows duke-out of the late 80s and early 90s.

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Stephen Fry twitter address: PersonaNonData publishing industry news, trends, and strategies. What would you like to see covered in the Watchdog post? Not really… But you get the point. Publishers have inadequate data systems about whether their books can be marketed outside the U.

Kindle does not seem to have even that element in its favor. But does anybody doubt that a world full of hardware creators will soon make a device that is similar but demonstrably better than the Kindle? Digital Books and Your Rights: Elsewhere Konrath talks about the money he's making selling e-books of his old titles that NY book publishers didn't want. Digital Reader Penetration Accelerates: For more info,check out CR's E-book reader buying advice The e-book revolution favours the agile but deep pockets help , Dan,The Casual Optimist books, publishing, ideas --like their quote: The House Always Wins -- be sure to read this and the next one , part of an advocacy series by the Authors Guild.

This installment looks at the implications of that disparity using as examples "The Help" by Kathryn Stockett, "Hell's corner" by David Baldacci, and "Unbroken" by Laura Hillenbrand and suggests "an interim solution to minimize the harm to authors: This is only an interim solution, however.

In the long run, authors will demand to be restored to full partnership, and someone will give them that status. Comparing print shipments to the sales channels with ebook consumer sales is comparing apples to oranges. And "fluctuations in trade ordering behavior Ebooks are making me recall the history of mass-market publishing Mike Shatzkin's fascinating history of how the mass-market paperback revolution affected book publishing compares that huge shift to what ebooks are doing now. Do Electronic Versions Deter Piracy? His most interesting points aside from Amazon massaging statistics: The room to grow is exponential.

Genres and niches that get limited shelf space in the brick and mortar book world are perfectly suited for the digital book world. One is that what the publishers can do to Amazon today, the authors can do to the publishers tomorrow. If the publishers could sell the ebooks of big books successfully from their sites, then the big authors could also sell them directly without a publisher. The other is that this is a 'last gasp' of a 'static product' publishing economy. Amazon's amazing e-book reader is bad news for the publishing industry Farhad Manjoo, Slate, , admires the Kindle 2 but fears its implications: If the Kindle succeeds on its current terms, and all signs suggest it'll be a blockbuster thanks Oprah!

But everyone else with a stake in a vibrant book industry — authors, publishers, libraries, chain bookstores, indie bookstores, and, not least, readers — stands to lose out. Bend me, shape me, any way you want me The Economist, , reports that electronic screens as thin as paper are coming soon The once and future e-book: Customers are not really buying those eBooks, writes Mike Shatzkin; they're licensing them. When I buy a physical copy of a book, I can lend it to as many people as I want; I can't do that with an eBook, which is the clear sign that I've paid for a license to read, not a book.

Publishers don't make that clear, and should. But licensing of subsidiary rights e. Among drawbacks of the e-book, as Klinkenborg sees them: The publisher decided that eBooks can only be checked out 26 times by library patrons until they expire, setting off protests and a call for library boycotts. Mike Shatzkin comparing features of competing e-readers and wondering which will win out.

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Read this if you're shopping! Look at those sales take off! The Shatzkin Files, Shift of pricing control meant shift of responsibility at the point of sale and that meant publishers were now responsible for sales taxes, not the retailer Control of pricing immediately challenges publishers to get sophisticated, modern, and scientific at how they approach pricing. Musings on Publishing and Life in the Digital Age, Allowing each individual part, or right, to be disaggregated and auctioned to the highest bidder serves only those who make profit from short-term gain.

The book reader just wants the experience of reading the book, and that person is a natural digital consumer: Instead of a disposable mass market book, they buy a digital book. The book owner wants to give, share and shelve books. They love the experience. As we add value to the physical product, particularly the trade paperback and hardcover, the consumer will pay a little more for the better experience There will always be a market for physical books, just as I think there will always be bookstores. Message to all authors from the Authors Guild. Be sure to read this one, if you have, or expect to have, any kind of book contract.

Main points, in brief but read the details: Get the absolute right to renegotiate. Negotiate for a royalty floor. Double-check your reversion of rights clause. Check your contract; you may control e-rights. If you can't obtain adequate safeguards, you may want to bide your time. Many readers will soon be able to support their local booksellers when they buy e-books, without paying a stiff price for their loyalty. It still had to subsidize sales of many Random House titles to stay in the game with Amazon, but it didn't have to lose money on the sales of other titles.

Random House and other major publishers have a lot of work to do on that score. Electronic books are still far too crude to replace ink and paper, writes Pogue. They're pricey, pages turn slowly, they're copy-protected so you can read them only on the technology for which you bought them each company using a different protection scheme , you can't pass a book along to a friend when you've finished it the way you could a printed book , and you're unlikely to be able to read it years hence, when technologies have changed.

The Very Rich Indie Writer.

Eli James, on the Novelr blog about reading, writing and publishing Internet fiction , lists monthly sales figures for Amanda Hocking and other Internet novelists, to show that you don't have to be traditionally published and don't have to be an A-list famous to sell a lot of e-books. Carolyn Kellogg, Jacket Copy blog, L. Times, Why Some E-Books Cost More Than the Hardcover Nathan Bransford's excellent history and explanation of the differences between the agency model and the wholesale model in e-book discounting and pricing.

All major publishers but one raising e-book prices. Random House is the last publisher sticking to traditional model for e-book sales; other major publishers switching to "agency model. The stakes are high, particularly for Macmillan authors. In a squabble over e-books, Amazon quickly and pre-emptively escalated matters by removing the buy buttons from all Macmillan titles with some exceptions for scholarly and educational books , in all editions, including all physical book editions.

Thousands of authors and titles are affected; hardest and most unfairly hit are authors with new books published by Macmillan that are in their prime sales period. The Authors Guild again: When it doesn't get its way with publishers, Amazon tends to start removing "buy buttons" from the publisher's titles.

It's a harsh tactic, by which Amazon uses its dominance of online bookselling to punish publishers who fail to fall in line with Amazon's business plans. Collateral damage in these scuffles, of course, are authors and readers. Authors lose their access to millions of readers who shop at Amazon; readers find some of their favorite authors' works unavailable. The publisher caves, and yet more industry revenues are diverted to Amazon. This isn't good for those who care about books. Without a healthy ecosystem in publishing, one in which authors and publishers are fairly compensated for their work, the quality and variety of books available to readers will inevitably suffer.

Authors and the New World of Digital Publishing. Final conference was in , and many talks are still available--watch and listen to them while they're still available! An Author's View" video--she's funny: A book is a mode of transmission of stuff from one brain into another brain. Gray spoke of three essential components for producing e-book titles: An author who can tell a good story; programmers, who can make that story something great; and producers, who can produce compelling video. Click here for blip. Titles you may find of particular interest: How Soon Is Now? The Missing Manual [Go Top].

A few words about audio books. Amazon and eBooks vs. That reality encouraged, even required, large book retailing operations: Yes, they do, says K0nrath, and he lists the ways, including: Legacy publishers have full control over the title of the book. Legacy publishers have full control over the cover art. A lifeline for the long short read Kate Carraway, Globe and Mail, Amazon briefly turns off Macmillan's buy buttons to pressure publishers not to go to agency pricing. Predictions of things to come.

Five years from now every book that matters will sell more copies online than it does in a brick store. The Amazon decision may mark the commercial turning point of that massive shift. That not only means raising and lowering prices dynamically to get the most possible revenue, it might also mean experimenting with free sample sizes to see what delivers the best rate of conversion to a sale. I looked at the book shelf and slowly panned across, reading the titles on the spines.

It was a lovely, heartbreaking, but uplifting and physical example of who she had been and the books she and I had loved together. And the love we had shared. Unfortunately for NY, now there are other options and these options are leaner, meaner, and faster. This means that consumers get good books cheaper and the writers get paid better and faster. This all adds up for a WIN for authors and consumers, but NY is finding itself less and less competitive. That is a viable argument and I can definitely appreciate their reticence.

Read his excellent blogs on magazine, book, and association publishing. A look back at how the U. Because of "the decline in library purchases and the closing of bookstores over the last few years, publishers have devoted more of their marketing budget towards building a direct relationship with their customers. The creation of online communities has been central to this. Alex Knapp, Forbes This was a helpful analysis of what authors should know about their rights in the new electronic world read.

Her most valuable comments are on book publishers trying to becoming licensing agents for e-rights while taking a print publishers' share of income and without doing what a licensing agent ought to do, and since authors will very quickly learn how much they can do without the publishers, they are playing a dangerous game. Publishing Surprises bit by bit, authors learn what happens and doesn't happen in book publishing. Literary agent Janet Reid reports from Book Expo about the coming artistic revolution.

She doesn't know what will turn things around--maybe an enhanced e-book--but it won't come from traditional book publishing, which is not set up to invent things. Writes Anthony, in Comments, "Essentially, what it boils down to is decentralization and just-in-time JIT content models based on nimble movers and shakers that can turn on a dime. Better than free, by Kevin Kelly of Wired Magazine. Blackwell's to launch 'clicks and bricks' book retailing -- POD books delivered as you drink your coffee Lindesay Irvine, Guardian.

Blads "book layout and design" are booklet-sized previews of books, printed samples from a book to help sell it in advance of publication--showing basic publication information, cover artwork, sample pages showing layout and images. Book distribution John Kremer's list of top independent book distributors.

When copies are free, you need to sell things which can not be copied: Immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, findability. Dick Margulis has some useful material on his website about book design. Go here to read a sequence of clear, brief explanations of typography, the architecture of the page--especially the chapter opening, the color of the paper and ink, and font choice and spacing.

Book Expo America formerly known as the American Booksellers Association convention and expo , the largest annual book-publisher-to-bookseller exhibit and gathering in North America. Book Expo podcast archives , listen to enlightening talks. Book Industry Statistics Dan Poynter. Hoping to make it easier for bookstores to survive, Bookish will make it easier for consumers to discover book. The article doesn't mention Amazon.

The Bookish staff will select books from 14 or more publishers. Bookish is trying to straddle the same fence that Google, and, to a lesser extent, Kobo are: The hunch here is that if any one of these three big publishers had gone aggressively into direct sales, they would have risked serious retaliation from both of their two biggest customers: John Kremer's excellent resources.

Snow's presentation for a panel on book publishing. Book publishing and bookselling history Bookstores, chains, and trends toward big and small stores. I'm sure others are covering this topic, but I find Mike Shatzkin's analysis and predictions about what's going on in book publishing and bookselling both compelling and scary: A look back at an age of old retail and indie bookstores, before computers, celebrity memoirs, and megachains came to dominate the literary world Peter Osnos, The Atlantic, Here's a later entry: BEA Video of Mike Shatzkin discussing "the erosion of shelf space in bookstores, publishing innovation, English as a disruptive force overseas, and the two priorities publishers should be focused on over the next months: Nash's start-up, Cursor , is "a portfolio of niche social publishing communities, one of which will be called Red Lemonade.

Stepping back into time, another perspective on how things have changed: It all started locally in The number of bookmobiles in the U. Book Trade Info UK. Bookwire info about the world of commercial publishing--spend a little time searching this site. Mui and Susan Kinzie, WashPost, , followed up by letters to the editor. An interesting series about how writers might deal with the enormous changes rocking and reshaping the book publishing industry.

It comes in four parts: Changes in Book Publishing. If you're just beginning to sort out how new media and outlets are changing book publishing, there's no better place to start than with Mike Shatzkin's speeches or the O'Reilly Tools of Change for Publishing Conferences many talks from which you can listen to online. Underdown, 3rd edition--as reviewers put it, a cheatsheet to the very specialized separate world of children's and adolescents' book publishing. The coming publishing portfolio reshuffle Mike Shatzkin, IdeaLogical.

The confessions of a semi-successful author Jane Austen Doe, Salon. Contract terms for book publishing contracts full section of links to everything from the Author's Guild's Improving Your Book Contract: Negotiation Tips for Nine Typical Clauses to 8 clauses an agent is likely to negotiate in a contract. Dad could really help Mike Shatzkin on the new kinds of analysis of profit, margin, and loss that publishers need to do, with a nod to Tom McCormack.

Dan Poynter's list of self-published books that went on to sell a lot of copies. The difficulty of getting publishers to reconfigure departments Mike Shatzkin. Time Suck or Investment? Headed for a Borderless Future? Devices, Formats, Pirates Oh, My! Digital Imaging Guidelines guidelines prepared by the UPDIG Coalition, to establish photographic standards and practices for photographers, designers, printers, and image distributors.

Fowler and Jeffrey A. Among other points made in this important article: Read an excerpt on the academic publishing business here.

Will Publishers Buy a 200,000-Word Novel?

Digital Text Platform lets you upload and format your books for sale in Kindle Platform. The digital transition really IS harder for trade publishers than for other publishers The Shatzkin Files Wholesaler Defined brief explanation by Eric Kampmann. These are dark and stormy times for the mass-market paperback Do enhanced ebooks create a comeback trail for packagers? Chris Anderson, editor-in-chief of Wired and author of The Long Tail , thinks you should consider giving your book away. Rosenfeld on why he thinks so. First quote on deck: The book business as we know it will not be living happily ever after.

Updike refers to another important essay: Full text of his keynote address to the Tools of Change Conference. ForeWord reviews of good books independently published. Francis Ten on today's music business. Free Your Mind by Steven Poole. Stephen Fry twitter address: The future of publishing E-publish or perish , The Economist, Happy 75th birthday to the paperback!

Read Street blog, Baltimore Sun, Holt Uncensored archived columns of Pat Holt, an independent bookstore owner, and of her archived spoofs, Remainders of the Day. How Authors Really Make Money: Tim Ferriss, author of The 4-Hour Workweek: Escape , Live Anywhere, and Join the New Rich , on the economics and practical realities of being published in print, in e-books, and through self-publishing vs.

Listen to the realistic video. Publishers are good at distribution and making good book covers. Three books Ferriss recommends: Book Sales Up in Book Business, Is the ebook and POD combo a viable strategy yet? Mike Shatzkin on lessons from current reality. Is Print the New Vanity Press? Seth Godin, a best-selling author of Permission Marketing: Turning Strangers Into Friends And Friends Into Customers , is leaving his traditional publisher and plans to distribute his content in several media,including audio books, apps, podcasts, and print on demand.

In this young new market, "whether a book is published and distributed by a reputable print publisher or self-published in ebook form is not as important as whether or not the content is immediately available, is reasonably inexpensive, and meets a need," reports Bates. The good news on self-e-pubbed genre novels! Lament on the Fading Culture of the Printed Word: Life of a book and other pages of explanation for authors, from Blackwell Publishing, UK. More end-of reflections on Harcourt's bad behavior and the possible end of [good] publishing.

Click on "presentations now online" top right and download presentations some of them mind-opening. As Madi Solomon says in one, "Content is no longer a scarcity, attention is. Making Information Pay Book Industry Study Group's publishing industry conference for senior executives in operations, sales and marketing , slideshows from some past presentations available online.

Marketing and Publishing Dennis Meredith's excellent series of short articles on new opportunities for writers to market and publish books and articles, available ONLY to members of the National Association of Science Writers. Medieval Monastery Book Helpdesk funny video.

Writer's Digest Magazine

Edward Nawotka, Publishing Perspectives Having a topic with a "large enough" audience enables "scaling up": Online start-ups Byliner and The Atavist have established a market for stories too long for magazines and too short for books between 5, word magazine articles and , words books. Much of their income is from apps, not content.

Mike Shatzkin and Len Shatzkin's speeches on a changing industry. MobileRead forums for mobile geeks seeking information and advice for keeping their gadgets happy. Must we give away digital creative works? NewPages guide to independent publishers and university presses.

NewPages guide to literary Weblogs and daily news sites. Ego, insecurity, and irrational exuberance in the clubby world of New York publishing.

O'Reilly Tools of Change videos. See Tools of Change, below. PersonaNonData publishing industry news, trends, and strategies. Pictorial Webster's John Carrera, video showing a linotyper's labor of love in producing a reproduction of an old book--in other word, linotype printing in action. Hector Florin, Time A guide to publishers and writing services for writers with warnings about the bad guys. PublishersMarketplace what's going on in book publishing, with e-mail subscriptions available for Publishers Lunch and Publishers Lunch Deluxe.

Publishing at the Tipping Point Danny O. Jason Epstein, NY Rev of Books, , on "the inevitability of digitization as an unimaginably powerful, but infinitely fragile, enhancement of the worldwide literacy on which we all--readers and nonreaders--depend. Printing industry circa visually informative film from the Prelinger archives about the printing process and industry before the digital era. Publishers Marketplace blogs by various authors. Publishers Weekly PW, key industry news and reviews. Follow Brian on Twitter: Another good example is the Lord of the Rings.

JRR Tolkien originally wrote it in one novel, but in the end the publishers decided on splitting it. In some ways, that ended up boosting the sales. The publishing world is changing so fast that is difficult to follow its steps. I suggest that even if you have a great story in , words, you should split it. The most important thing is that everybody wins, both your audience and you. Instead of having one great story that nobody reads because nobody dares to publish because of its length and cost, you may end having 2 or 3 great books, than can be successful.

It is better to get adapted to the present needs. I, myself, have written a 10 chapter fantasy fiction book, in which every chapter can live by itself, like a series of one big idea. Besides, once you get very well known, you can always create a deluxe version of the complete book, with your , words, and nobody will complain then! I always loved the work of Terry Brooks. Even then, as a kid, I remember that he loved to make wordy sentences.

Stephen King says that some of his success comes from having been required to write a full size story, then cut it down to five hundred words. Either way, I wish you and Brian Klems luck. He should videotape it in case he succeeds with his slam dunk! I have written an incredible , word novel. Having said that, lets get to the real meat of this review: Drawing on his own very considerable experience, Melvin Powers gives detailed explanations of what works and what doesn't work, and delivers page after page of usable and solid information.

The examples are often excellent and always to the point. This book should be of particular value to anyone wanting to sell books by mail, which is where Powers made his fortune. He gives very clear, step by step information on how he used the classifieds in pre internet days, and then how he incorporated this technique with the internet. This is the only book of its type written by a true winner in Classified Ads and belongs on the bookshelf of everyone interested in using Classfied Ads in a mail order business. One person found this helpful. Pay-per-click marketers - You get a lot of great copywriting tips from this book.

As a former marketing consultant and current Internet marketing manager, I can definitely say that I've found this book very applicable when creating ads for the AdWords campaigns I manage. If you're marketing with AdWords, you'll find good, useful stuff in this book. One person found this helpful 2 people found this helpful.

This book is amazing if you want your business to be successful online or offline! The copy writing tips alone are priceless! A lot of marketers and business owners are not utilizing the power of classified ads in newspapers, magazines and classified websites. My business plan have been updated since reading this book. I'm so excited about the new ideas that I've learned.

I bought a system about making money with classified ads that cost me a pretty penny. This book beats it by a long shot. I didn't have to pay much money for this book and got alot more than I expected. I am a fan of Melvin Powers books any way so I wasn't surprised with the quality. The information is in there, but good luck trying to dig it out. Rarely have I seen such a disorganized, unfocused, hard-to-use compilation of information as this.

This manual could be so much better organized and presented. Honestly, I was very disappointed. After reading all of the "glowing" reviews I expected a much more well-written book. Melvin Powers is one of the old pros. I dare say that everyone in the business that you see on the TV Infomercials, got their original info from Mel Powers. The gent was long in the business, out of a squat little office in the San Fernando Valley, Los Angeles, CA in the late s when I began in the marketing and sales business.

Over the years, I have purchased probably 20 of copies of this book. I keep loaning them out, and they never come home! The book has the actual copies of very successful newsprint ads and therefore you can use these actual copies of successful ads to write your own. Everyone speaks about the internet for selling, but hands down, nothing beats newsprint ads if the product is appealing to the public.

Melvin has had decades of experience, and sold millions of books.

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