How to Set Up an Email Marketing Campaign: Step-by-Step Illustrated Guide

Email Marketing Best Practices Illustrated [INFOGRAPHIC]
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Finally, we need to detail the outline. This is where you lay down the bones of your email.

Where will the images go? What will they look like? How much copy will you have, and what will it communicate? By writing all of this out carefully in the requirements doc, you make sure that the rest of the team involved in creating this campaign or you yourself at a later date will share the same vision.

PART II: Using the process to create email marketing KPI's

When creating the outline, keep in mind the final goal of the email. Everything in your email subject line, art work, copy, and so on should be working towards that goal. Now that you have a clear idea of the purpose of your email you can begin writing the copy.

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Here are a few points to keep in mind when writing your copy:. Avoid stock photos when possible, as these will turn off some readers.

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How to Set Up an Email Marketing Campaign: The Ultimate Step-by-Step Illustrated Guide! [John Lagoudakis] on *FREE* shipping on qualifying. This 7 step guide walks you through the practical and conceptual process. The 7 Step Guide to Creating an Email Marketing Campaign .. You're going to need a combination of effective visual and textual presentation.

Make sure the images fit correctly within your template. We recommend that you keep your total email size under k. Make sure that the artwork pushes the goal of your email. Responsive design is an important consideration when coding an email. Using email analytics see below will help you determine if responsive design is a necessity for your audience.

Tracking your email campaigns is the easiest way to quantify the success of those campaigns.

A Beginner’s Guide: Email Campaigns From Start to Finish

Your ESP may offer their own analytics, so check their site to see what options you have. Many beginning email marketers are curious about how email analytics work. When this image is loaded by the reader, the image request is logged by the server. The number of requests and a lot more information is collected by the analytics service, which can then generate statistics on open rates, click-throughs and more. In fact, our advanced analytics can also track how long a user has an email open.

2. Segment Your List

Good luck, and happy testing! Responsive design is an important consideration when coding an email. Engagement scoring different points for opens, clicks, replies. In Part III you'll learn how to apply the plan when I analyze two typical trouble spots for email newsletters and what we could do to fix them. Include a headshot or pictures from out in the field.

For more on reader engagement, check out our email engagement series. This step is absolutely critical to your success as a marketer. If your email looks like garbage, a recipient is likely to close it without even reading all of your carefully crafted copy. Gmail is notorious for stripping most of the styles from the head of the email, while Outlook is infamous for destroying layouts after rendering them with the Word engine.

In fact, the easiest and most accurate way to test your email is just to send it to your EOA testing address. You should achieve a final test that looks perfect in every client or every client that gets high open rates before you do the final send. As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it.

The moment you become comfortable is the moment something slips through the cracks.

Part 3 of our Open Rate Optimization guide covers this in a lot more detail. Here are a few key questions to consider as you revise your strategy. Good luck, and happy testing! I admit that I do not always stop and think about the purpose of a newsletter before I send it out. Thanks for reminding me of the importance of doing this. You should also try to use tools like AB Testing to check which version of your campaign is more successful and check your click rates reports, all of which are available on ActiveTrail system and will def give a boost to your campaigns.

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Discounts and offers should follow industry and seasonal trends to target the best opportunities for maximizing returns.

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The videos you send could be webinars, short documentaries, or interviews with influential people. You can also send other multimedia content, including infographics and screensavers, to spread the positive influence of your brand. Email templates are a revolution in email marketing.

They not only save you time but ensure consistency in design across your campaigns. Repurpose your templates and iteratively adapt them for each campaign you send. The familiar style and format of your emails will make it easy for subscribers to find the information they need most.

Make people feel special by treating them as a name and not a number on a list. It is important to have a good text-image ratio when you are sending opt-in emails. Too many images and too little text can get you flagged by spam filters. Remember, the goal of each of your emails is to engage customers positively and filter them through to a purchase.

Step-by-Step Plan for Better Email Marketing Results

Insert your carefully curated content to generate the additional value you need to make a positive impact. Cater for each segment of your list with relevant, targeted content. When you have drafted you first templates and tailored them with content for each segment of your audience, you are ready to hit send.

According to studies, around 10 a. This is also about the time most people take the time to browse on their mobile while they drink their mid-morning coffee. Two regular emails or newsletters and one promotional email exclusive offer each month should be enough to gain initial traction.

8 thoughts on “A Beginner’s Guide: Email Campaigns From Start to Finish”

As you send out your campaigns you will begin to gather data on their success. Though these best practices are proven to work, there is no one better to understand your customers than you. Look at which campaigns did better and worse with particular segments of your audience, and continue to optimize your emails to meet the needs of your demographic. Grow Your Mailing List The addresses you collect on your mailing list will become your community of subscribers.

Incentivize Leads Potential customers are unlikely to offer up their email addresses to help you with your marketing efforts. Segment Your List Segmenting your mailing list is essential. Segment by Interest Segmenting your list by interest means you can target your customers with relevant products and services.

Segment by Age Sorting your list by age not only means you can send dedicated age-specific products through to the right audiences. Segment by Gender Many retail products appeal to a specific gender, many are completely gender-limited. Curate Email Content As with a brick-and-mortar store, we only buy from one company over another in the digital domain if we see some benefit.

Blog Posts and Articles Blog posts and digestible articles have become the most useful resources for practical people. Discounts and Offers An exclusive offer shows your subscribers you value them as well as easing them into a purchase. Draft Your Template Email templates are a revolution in email marketing. Write Body Text It is important to have a good text-image ratio when you are sending opt-in emails.