Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business. Interactive television can be defined as anything that lets the television viewer or viewers and the people Selection from Interactive Television Production [Book].
Start Free Trial No credit card required. Chapter 1 What is Interactive Television?
Chapter 1 in 30 Seconds … Interactive television can be defined as anything that lets the television viewer or viewers and the people making the television channel, programme or service engage in a dialogue. The accompanying web site www. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book. Chapter 5 Usability and design. Chapter 6 The future. Panasonic uses their face recognition technology to follow the viewer around the room, adjusting its screen size according to the viewers distance from the wall.
Its goal is to give the viewer the best seat in the house, regardless of location. The concept was released at Panasonic Consumer Electronics Show in Its anticipated release date is unknown, but it can be assumed technology like this will not remain hidden for long. In its deepest sense, Interactivity with normal TV program content is the one that is "interactive TV", but it is also the most challenging to produce. This is the idea that the program, itself, might change based on viewer input. Advanced forms, which still have uncertain prospect for becoming mainstream, include dramas where viewers get to choose or influence plot details and endings.
Simpler forms, which are enjoying some success, include programs that directly incorporate polls, questions, comments, and other forms of virtual audience response back into the show. One example would be Australian media producer Yahoo!
During the Australian Open viewers used the app to suggest questions for commentator Jim Courier to ask players in post-match interviews. There is much debate as to how effective and popular this kind of truly interactive TV can be. It seems likely that some forms of it will be popular, but that viewing of pre-defined content, with a scripted narrative arc, will remain a major part of the TV experience indefinitely.
The United States lags far behind the rest of the developed world in its deployment of interactive television.
This is a direct response to the fact that commercial television in the U. These "centrally planned" television systems are made interactive by fiat, whereas in the U.
Commercial broadcasters and other content providers serving the US market are constrained from adopting advanced interactive technologies because they must serve the desires of their customers, earn a level of return on investment for their investors, and are dependent on the penetration of interactive technology into viewers' homes.
In association with many factors such as. The least understood, Interactivity with TV-related content may have most promise to alter how we watch TV over the next decade. Examples include getting more information about what is on the TV, weather, sports, movies, news, or the like. Similar and most likely to pay the bills , getting more information about what is being advertised, and the ability to buy it— after futuristic innovators make it is called " tcommerce " short for " television commerce ".
Partial steps in this direction are already becoming a mass phenomenon, as Web sites and mobile phone services coordinate with TV programs note: This kind of multitasking is already happening on large scale—but there is currently little or no automated support for relating that secondary interaction to what is on the TV compared to other forms of interactive TV.
Others argue that this is more a "web-enhanced" television viewing than interactive TV. In the coming months and years, there will be no need to have both a computer and a TV set for interactive television as the interactive content will be built into the system via the next generation of set-top boxes. However, set-top-boxes have yet to get a strong foothold in American households as price pay per service pricing model and lack of interactive content have failed to justify their cost. One individual who is working to radically disrupt this field is Michael McCarty, who is the Founder and CEO of a new wave of interactive TV products that will be hitting the market in early As he suggested in his presentation to the "Community for Interactive Media", "Static media is on its way out, and if Networks would like to stay in the game, they must adapt to consumers needs.
Many think of interactive TV primarily in terms of "one-screen" forms that involve interaction on the TV screen, using the remote control, but there is another significant form of interactive TV that makes use of Two-Screen Solutions, such as NanoGaming. Web applications may be synchronized with the TV broadcast, or be regular websites that provide supplementary content to the live broadcast, either in the form of information, or as interactive game or program.
Some two-screen applications allow for interaction from a mobile device phone or PDA , that run "in synch" with the show.
Such services are sometimes called " Enhanced TV ," but this term is in decline, being seen as anachronistic and misused occasionally. Today, two-screen interactive TV is called either 2-screen for short or " Synchronized TV " and is widely deployed around the US by national broadcasters with the help of technology offerings from certain companies.
One-screen interactive TV generally requires special support in the set-top box , but Two-Screen Solutions, synchronized interactive TV applications generally do not, relying instead on Internet or mobile phone servers to coordinate with the TV and are most often free to the user. Developments from onwards indicate that the mobile phone can be used for seamless authentication through Bluetooth , explicit authentication through Near Field Communication.
Through such an authentication it will be possible to provide personalized services to the mobile phone. Television sets can also be used as computer displays or for video games.